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How To Choose The Right Social Media Channels For Your Business (And Why It’s So Important)

Social media marketing


There are hundreds of social media platforms in the world. Making your business stand strong in the digital world requires using social media. Social media platforms offer you the best place for marketing your business and increasing brand awareness of your business.

Among the 200 most famous social media platforms, you need to choose the right ones that help in making your brand known to your targeted audience. Whether you have a small business or a large one, social media will give your business a personality that your audience can recognize and interact with.

In 2022, Youtube, Facebook, Pinterest, LinkedIn, and other social media platforms have helped many businesses stay on top of their audiences’ minds. In addition, social media helps you with the easiest and cheapest marketing solutions.

But which social media platform is best for your business? This article will find out about the social media platform that suits your business.

Here are some social media tips for your business:-

Where Does Your Audience Spend Their Time?

Most people nowadays spend their time on social media platforms. They either like to scroll through Facebook or spend their time watching Instagram reels or Youtube videos. First, you need to understand who our customers are and which social media platforms they spend their time on.

You can find a younger demographic on Instagram, while if your audience is middle-aged people, you need to check Facebook.

Most Pinterest users are women; also, if you like to sell products to a younger audience, you need to consider Snapchat. Different Social media platforms have different sets of audiences. You need to choose the right platform according to the congestion of your leads on a specific platform. You can also do social listening to boost your business.

What Kind of Business Do You Have?

Some businesses are better suited for Instagram than for Facebook or LinkedIn. For example, if you have a B2C business selling lifestyle products, you need to choose either Instagram or Facebook for marketing and driving more sales.

Now, if your business is more of a B2B type, for instance, a business consultancy service, you need to consider LinkedIn. In addition, if you are a business that offers SEO solutions to other businesses, you also need to consider LinkedIn.

Your business type is a key factor in deciding the right social media platform for your business awareness increment.

Research The Competitors In The Niche

There are other businesses in the same industry as yours on social media. If you are new, you can analyze those businesses and build your social media business strategy. Competitive business analysis is the best way to plan your marketing and brand marketing strategies.

You can do the following tasks for running a competitor’s analysis.

  • Check which platform they are using.
  • What is working for them and what is not?
  • The audience engagement on those channels.

Social media marketing is right for your business, and it is ineffective if you can use it properly.

Understand The Different Social Media Platforms

Different social media platforms are different in features and use cases. For example, on Facebook, you can be friends with people, while on Instagram is all about being followed or following. Twitter is another different platform and a hashtag-driven platform.

All of these social media platforms have different algorithms. For example, Facebook and Instagram are more fun and friendship-oriented platforms where Twitter connects the global audience with political, social, and personal subject-related tweets. On the other hand, LinkedIn is a professional platform designed to help people get jobs and career consultancy.

The Type Of Content You Want To Create

Different social media platforms are good for creating different types of content. For instance, you can create Facebook posts with images or written content; on Instagram, you need to use hashtags to target the proper audience. You can make images, video posts, and reels on Instagram. You need to choose the right social media channel for your business based on the different types of content they can let you create.

Multiple Social Media Platforms

Your business may be suited for multiple social media platforms. You can use Facebook, Snapchat, and Instagram simultaneously for your business. If you are selling any product for a younger audience, you can target your audience on almost all three of these platforms. So, if you have the capability to handle multiple platforms at the same time, you can do so. 


You need to consider many factors, from the demography of your target audience, your business type, and your marketing objectives for choosing the right social media platform for your business. The insights I shared in this article will help you choose the best platform for your business.  I hope that this article will help you to choose your business social media platform; if you feel helped please let me know in the comment.


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