With over a billion active monthly users dominating your scrolling time these days, TikTok has blown up to become a major social media player and optimal platform for digital marketing; all the big brands have caught on that TikTok is where it’s at to connect with that huge engaged audience through entertaining videos. If you’re not experimenting with TikTok marketing for your business yet, given how easily potential customers can discover you via hashtags and how insane the user engagement and growth companies see from regularly posting quality short-form content, you’re missing out on a massive opportunity to grab some of that billion-user pie and boost your bottom line.
What: This blog will delve into the basics of TikTok marketing essentials for crafting an effective TikTok marketing strategy, what separates TikTok from its competitors, and some TikTok marketing success stories to fuel your strategy.
Why: This blog provides readers an incisive information about Tikot, its marketing strategies, and its importance in digital marketing. It is a useful resource for anyone seeking to take a step in digital marketing.
What Is TikTok Marketing? What Marketers Must Know About It?
TikTok marketing refers to using TikTok as a platform to promote a service, brand, or product. It involves different tactics like TikTok ads, influencer marketing, and creating organic content. Here are some things marketers must know about while using TikTok for marketing;
- TikTok’s Longevity
- Comedy Dominates TikTok
- Local and Global Reach
- Still in the Early Days
Crafting An Effective TikTok Marketing Strategy
The first step towards success in TikTok marketing is crafting an effective TikTok marketing strategy. And it would help if you had a profound understanding of the platform before mapping out a proficient plan.
Here are some valuable insights for crafting an effective TikTok marketing strategy.
1. Learn Everything About TikTok.
TikTok functions differently than Facebook, Instagram, or other social media applications, so ensure you are well-researched. A profound understanding of the platform will give you insights into user behavior and the content they engage with.
Before crafting a marketing strategy, learn everything about the application, from user behavior to how the algorithm works. Here are some essential insights for an effective marketing strategy:
- Prioritize TikTok ads
- Research trending audio
- Incorporate live videos
- Make use of all TikTok editing features.
- Engage with followers in the comment section.
2. Be Authentic
TikTok users prioritize original and authentic content over copied content. So, authenticity should be of utmost priority while sketching your marketing strategy. Sure, hopping into the latest trends will also give you a few more clicks, but nothing beats originality.
Users naturally gravitate toward original content. There is no better way to grow followers on TikTok than to become a trendsetter.
3. Establish Your Business Goals.
Setting up a unique and interesting business is vital for an effective TikTok marketing strategy. So, set clear goals that align with your business objectives. To do so, first, research your existing and target audience. Once you have an overview of your audience, create content that resonates with these demographics and aligns with your goals.
Here are some additional tips for setting up your business goals
- Prioritize user-generated content
- Post regularly
- Learn everything about your target audience.
- Perform a competitive analysis.
- Post high-quality videos
4. Learn Everything About The Algorithm.
While scrolling through your feed, you must have wondered why a particular video does better than others, even though they follow the same trend using the same sound. Here, the TikTok algorithm causes the alteration.
TikTok algorithm prioritizes factors like engagement, user interactions, video information, and relevancy. Here are some valuable insights to crack the TikTok’s algorithm:
- Use the Right Hashtags For TikTok SEO
- Build relationships with influencers.
- Track engagement with analytics
- Experiment with new trends
- Use TikTok ads
- Join creator groups
5. Track Your Performance
Crafting an effective marketing strategy is complete with tracking your performance. You must evaluate your platform growth by keeping a tab on your performance. This information will give you an overview of what’s working and what is not. So, you can eliminate what isn’t working and incorporate more of what is working for your growth.
You can use the in-built TikTok analytics tool or third-party applications like Brand 24, Storyclash, Pentos, and You Scan to track your performance.
6. Tap Into TikTok Influencer Marketing
Running into TikTok influencer marketing offers countless benefits. It allows you to tap into the influencer’s existing fan base. Their loyal fanbase is highly likely to trust their recommendation, increasing the chance of conversion.
Influencer marketing will automatically expand your reach and brand awareness. To tap into influencer marketing, first, reach out to influencers who resonate with your brand image.
7. Partner With Other Creators Through TikTok Marketing Campaigns
Creating a strong partnership with other creators can immensely support your TikTok marketing strategy. Partnering with other creators is more cost-efficient and expands the reach of your target audience in a short time.
It also helps build an authentic and engaging follower base. A solid and engaged community will likely advocate for your product or service and share it with others.
Why Are Social Media Marketers Embracing TikTok For Campaign Success?
There are several reasons why social media marketers are embracing TikTok for the success of their campaigns:
1. Can Capture Attention In A Few Seconds
TikTok is a short-video format platform, and it is easier to grab a user’s attention in just a few seconds. Why invest in long video formats, scripts, cameras, and other tools when you can put out a 10-second video from your phone and grab attention?
The short-video format approach is revolutionizing the marketing world as it is cost-effective, easy to produce, and has a higher potential to grab attention.
2. Each Video Has A Chance To Go Viral.
Unlike other social media applications, each video stands a chance to go viral on TikTok despite the number of followers or total view counts.
Any video can go viral in seconds with an effective marketing strategy and an understanding of the TikTok algorithm. This attracts social media marketers to this platform.
3. People Are Buying What They See.
It is a proven fact that people are buying what they see on TikTok. People spend most of their time on TikTok, and purchasing products and services from TikTok has become extremely common.
TikTok massively dominates the digital market, so many social media markets are prioritizing this platform.
4. Expanding Global Reach
TikTok is the only digital platform with billions of active users worldwide. This automatically expands the global reach. Users worldwide can access your videos; any video can go viral globally. This makes TikTok stand out in comparison to other social media applications.
TikTok Marketing Success Stories To Fuel Your Strategy
Let’s discuss the top marketing strategies that have proven successful recently. I’m pretty sure these success stories will serve as an inspiration to fuel your marketing strategy.
1. GymShark
Gymchark earned 3.4 million TikTok followers. Consistency is the key when it comes to growing on TikTok. Gym Shark followed the same approach and posted about 40 videos a month.
Their occasional attention-grabbing stunts offset the usual trends, dance, and challenge videos. They rule different content genres on TikTok, from motivational, encouraging, and humorous to activewear trends and challenges.
One of their most successful tactics is their 66-day fitness challenge. They generally follow the risk-free formula of hopping on the current trends, which has served them immensely. This increases engagement with the existing followers while attracting new ones.
2. Elf-cosmetics
Elf-cosmetics follow the exact opposite approach to Gymshark. Rather than hopping on the existing trends, they risked massive investment in unconventional and attention-grabbing tactics.
Elf-cosmetics capitalized on music, commissioning the first-ever original song used for a TikTok campaign: eyes, lips, face. It is referred to as the most influential campaign on TikTok by Adweek.
3. Crocs
Gen-Z users massively dominate TikTok. An effective TikTok marketing has rewarded Crocs with demand of up to 210% on average, which Gen-Zs entirely fuel.
Their most successful campaign was the “Thousand Dollar Crocs Challenge.” Encouraging users to customize their Crocs with extreme bling. Along with the sponsored endorsement from Post Malone, this campaign was an instant success.
Following this campaign was the custom AI filter that superimposes Crocs into the user’s feet in their videos. #getcrocd bagged a whopping 9.3 billion views.
4. NYX Professional Makeup
NYX Professional Makeup ran a six-day creative hashtag challenge. In this challenge, they encouraged the users to flaunt their creativity in how they “pop their gloss” using the butter gloss lip gloss.
Their original song supported this campaign, along with five influencers who helped it go viral. This campaign was a massive success, with 2M user-generated videos. Till now, the #butterglosspop has 11.2 billion views.
5. Netflix
Netflix is rapidly growing on TikTok, with about 13.5M TikTok followers. They built this massive following in 2020 with a TikTok marketing strategy.
TikTok created a brand interactive filter for Netflix(Cobra Kai Chop filter). Famous influencers on TikTok joined this campaign using #Cobrakaichop, adding their creative spin to the filter.
To this date, the #Cobrakaichop has over 5.6B views.
Key Takeaways
No doubt that TikTok marketing is a valuable addition to any social media tool kit. The application’s unique features and vast and engaged user base make TikTok worth exploring for ensuring success in digital marketing. TikTok provides a dynamic space for creativity and engagement.
According to the expert from CDR Engineers Australia, TikTok is a platform that offers space for a wide range of strategies that caters to different brand image and targets other marketing objectives. If you are a business owner, take advantage of this extraordinary marketing opportunity with TikTok.
For a successful TikTok marketing approach, create original and authentic content, engage with the right influencers, and hop on the trends that resonate with your brand image.
FAQs
1. What Differentiates TikTok From Other Social Media Platforms?
TikTok solely focuses on short format videos and provides a personalized user experience by tailoring the for you page based on what you keep watching. An account with 0 followers can also get millions of views. This sets TikTok apart from other social media platforms.
2. Is TikTok Marketing Worth It?
Yes, TikTok marketing is worth it. TikTok has a global reach and helps you target specific demographics. And for the best part, TikTok is focused on low-tech, allowing you to create and post videos from your phone without expensive cameras and lighting.
3. Can I Use TikTok For B2B Marketing?
You can use TikTok for B2B marketing if the platform aligns with your business goals. TikTok is a powerful tool for B2B marketing.
