Search engine optimization is a digital marketing approach that can bring many benefits to your business.
For example, A well-crafted SEO strategy can help you drive more website traffic and rank higher on SERPs.
Not just that, SEO also helps in positioning your brand as an influencer in the industry and improving your brand image. All you need to do is to hire a top SEO company with a proven track record and a promising portfolio.
In 2023, search engine optimization is no longer an option for businesses but a necessity. Many businesses still need to embrace this powerful digital marketing approach and are struggling in their businesses.
SEO is highly viable and the most cost-effective digital marketing approach to follow through. Though SEO doesn’t bring results overnight, consistent white-hat SEO practices can bring outstanding results for your business in the long run.
If you have any questions, such as why I need SEO for my business, this article is for you. In this post, we will discuss the top 10 reasons why your business needs a well-crafted SEO strategy to accelerate the growth of your business.
However, before discussing the reasons, let’s check out some SEO statistics first:
- 68% of all online experiences start with a search engine.
- An efficient SEO strategy drives 1000% more traffic than an organic social media campaign.
- 60% of online marketers have revealed that inbound leads are their highest quality lead source.
- The closing rate of SEO leads is 14.6%.
Now, we will discuss the reasons and benefits of hiring one of the best SEO companies to create and implement a powerful and results-driven SEO strategy to reap all its benefits.
10 Reasons Why SEO is Important for Your Business
1. Organic Search is the Primary Contributor to Website Traffic
The behavioural patterns of millennials are changing rapidly, and organic search is one of the main contributors to website traffic. Though paid promotions also drive traffic, the maximum numbers of visits come from organic search.
People who want to buy something will turn to search engines such as Google, Yahoo, or Bing. They will search for relevant keywords and click on the links they get from the search query. It is a usual and common practice nowadays in the digitalized era.
Hence, your website must rank higher on SERPs when potential customers type a relevant keyword. The ideal thing is to rank on the first page of Google as it will improve your chances of getting clicked by visitors.
Regarding the global search market, Google owns a larger market share; hence, you need to ensure that your website follows all the guidelines and rules of Google for organic rankings. Google is the most visited website across the globe. Hence, it would be best to create your SEO strategy based on it.
2. SEO can help you in building trust and credibility
This is another powerful reason why you should go for SEO. Building trust and credibility is challenging for businesses, especially new ones.
SEO can help you build trust and credibility by adding value to the lives of your target audience. I am not just talking about developing an uncluttered, feature-rich, and tailor-made website; it is also important. However, SEO is also about creating valuable original content that offers the right information to your audience.
Remember, when someone visits your website, they seek information. If your website offers it, they will look up to you in the future when they again look for information. It builds trust and credibility. Also, it establishes your business as an influencer in the industry.
Google will also appreciate this gesture and rank you accordingly. When visitors spend more time on a particular website, Google believes that the website offers relevant information. Then Google crawlers rank the website accordingly.
In the long run, SEO can help make your brand voice positive.
3. SEO is Your 24×7 Sales Manager
Yes, meet your most productive sales manager who does not take leaves, never calls sick, and works all days of the week, including weekends, tirelessly. It is your website that is perfectly optimized with the right content.
This sales manager drives more organic traffic and leads for your business and helps increase revenues and sales. It also tackles thousands of visitors and offers them a seamless user experience.
All you need is one of the best SEO agencies in the market to help in website optimization to create and distribute content correctly.
4. SEO is highly Cost-effective
With SEO, you don’t have to pay for ad space. SEO is an inbound marketing approach that does not involve any fees you need to pay like traditional or digital marketing approaches.
Just look at the Google SERPs, and you will find that people click on organic results, not ads placed on the top of the page. The reason is simple: Even people know that organic results will give more accurate information on the topic they have searched for.
On the other hand, paid campaigns such as PPC ask you to pay a certain amount to Google when someone clicks on the ad. SEO is free yet brings high-quality leads that can be converted into customers.
5. SEO helps Your Target Audience to Find Your Website
Yes, this is the answer to why I need SEO for my business. Even if your potential customers know about your website, they will prefer searching for keywords rather than your website.
However, if you appear in SERPs, they will click on your website link. To get more traffic, you need to be there first. An SEO strategy helps you to be there when someone types a relevant keyword. This is why you need to hire one of the best SEO companies for your SEO campaign.
A recent study shows that 62% of consumers go to search engines to learn more about something.
6. SEO helps in beating the competition
The competition is ruthless as your competitors are trying hard to get on top of SERPs. However, when you follow white-hat SEO practices, optimize your website, and produce and distribute valuable and original content, your chances of beating your competitors will improve drastically.
As you increase the search results, you will get more chances of getting clicked by your potential customers and beating your competitors. A recent study projects that the first result on any SERP gets an average of 20.5% of clicks. So keep practising the right SEO techniques, and you will surely beat your competitors quickly.
7. SEO Helps in Offering a Seamless and Satisfyng User Experience
Even Google has already declared that user experience (UX) plays an important role in determining the rankings of a particular website. If your website does not offer a pleasant user experience to visitors, you will not be able to rank higher on the SERPs.
An SEO strategy helps you there. Visitors love a unique, uncluttered, and value-driven website. If your website is properly optimized and offers valuable information, users will spend more time, and Google will also consider that the website adds value. You will get higher rankings and will be able to convert leads into customers.
8. SEO Helps You in Ranking in Local Searches
Local searches are increasing rapidly, and people are now turning to their smartphones to find local products and services. A recent study shows that 80% of local searches done on mobile devices lead to conversions. It is a good number, and if you have a local business, you need to consider designing a local SEO strategy.
SEO companies can help you start your local SEO campaign. They will first understand your business, goals, target audience, and other important aspects and then create the campaign to help achieve them.
9. SEO Delivers Valuable Insights
One of the best advantages of running an SEO campaign is that you can learn valuable insights from your campaign. There are many valuable SEO tools besides Google Analytics that offer you great data insights that can be used to amend your current SEO strategy and make it more results-driven and powerful. You can learn about user behaviour, content performance, bounce rates, conversion rates, page loading speed, and other valuable insights. You can identify what is working for your business and what is not. It will help you drive more traffic and lead conversions.
10. SEO Offers Superior ROI
Though there are no fees to run an SEO campaign, you must hire one of the best SEO agencies, buy licensed SEO tools, and other things. However, the ROI of an effective SEO campaign is high. In the long run, an SEO campaign will bring more traffic, conversions, brand image, and visibility than you expected.
So that was it. Without an effective and robust SEO strategy, you cannot run a business in this digitalized era. Apart from bringing traffic and conversions to your website, SEO plays a major role in the right positioning of your brand and improving your brand image in the industry.
Why Need SEO?
We have already discussed ten reasons for that. It is the right time to start an SEO campaign if needed.
Hire one of the best SEO companies with the best and most experienced SEO professionals and let them leverage their expertise to bring the best outcomes.
Author Bio: Cynthia Wallace is a senior operation manager at TopDevelopers.co, an online directory with list for top SEO companies, Digital marketing agencies and more. She is passionate and hard working with knowledge and understanding of Information Technology industry.