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How Can Website Design Affect SEO Results

How can website design affect SEO results on search engines?

In the current SEO world, web design practices play an essential part. The user experience is now a crucial ranking factor for search engines. Due to this, the design of your site and the user experience of it directly impact your website’s rank in the results of search engines.

Unique websites could cause outstanding issues when they are promoted via search engines. From a simple 3-page brochure website to a large corporate website with hundreds of dynamically generated pages, every website needs to be designed with specific elements to reap the maximum benefits from SEO. Here are a few things to remember when creating or updating your site.

In this article, we will discuss the various web design techniques used by denver web design companies that could directly affect a website’s SEO performance. This article also offers suggestions about what you can do to improve each of these areas.

#1. The Structure of Navigation on the Site:

The navigation structure of your site can impact several indicators, such as the average page’s time of operation, the bounce rate and engagement rates, and the conversion rate.

These elements not only aid in increasing search engine rankings on the result pages of the search engines. They can also boost earnings and revenue.

If visitors are still looking for the information they need on your website or are trying to figure out what to do next, they will leave, and you leave an enormous amount of money in the sand.

How can you design an effective navigation structure? Here are a few suggestions:

  • Keep the main menu easy to navigate. Limit the number of items that appear on the menu to avoid confusion.
  • Stay clear of technical and complicated language on the menu. Instead, use familiar terms.
  • Ensure you have the menu on top accessible and accessible from every web page. Put it on the top of the page if you need to.
  • It is vital to ensure that the menu is equally accessible to smaller mobile devices.
  • Include the search bar to ensure visitors can quickly navigate to the page they are looking for.
  • Ensure that the URLs of every web page are simple, concise, and descriptive. The average web user should quickly determine where he’s going by simply studying the URL of a website.
  • In addition to URLs, including descriptive anchor texts for your site’s internal links is important.

#2. The Page with the 404 Error:

It is a safe bet that users are likely to leave your site if he comes across a 404-error page.

The error ‘404’ pops up when there is an unfinished page due to a broken link or the page no longer exists. The majority of 404 pages look exactly like this.

Page with the 404 Error

As you can observe, this website needs help to keep users on the website.

But, with some imagination and planning, you can transform it into a friendly page that will keep visitors on your site. Here are some tips to help your 404 pages work for your website and your SEO strategy:

  • Don’t use the same style. Create a unique web page that is engaging and enticing.
  • Clearly state that the user followed an incorrect link or the page is not there.
  • Include a search bar function on your 404 pages to provide visitors with another way to search for specific information.
  • Include the most popular websites on the 404 page, and invite people to go to them.
  • Ideally, your site is not supposed to have dead links; however, eliminating the possibility of a”404″ error isn’t possible. For example, your website’s user could cause a 404 page to appear by manually typing the incorrect URL.

Thus, you should be prepared by creating an original and efficient 404 website page. This will help keep users on your site, increase page time, and decrease bounce rates. The positive signals by the Website Design NYC firms will assist you with the search engine results.

#3. The Speed at Which a Website Loads an Online Site:

The speed at which your website loads is a key ranking factor for search engines. How your website is constructed can influence how quickly your pages load. Ideally, your site should take at most one minute to load fully.

If it takes longer, try these suggestions:

  • Minimize your CSS and JJS files.
  • Use compressed images (more information on the images is in the following subheading)
  • Make use of the CDN whenever possible.
  • Reduce HTTP requests
  • Reduce the need for redirects
  • Make use of a caching solution
  • Upgrade your web hosting service

#4. Images, Size of Images, and alt text:

The majority of websites utilize images. Interesting and relevant images can increase the average page time and the number of visitors to your website.

However, having many images could slow down your site and cause a major issue. We’ve already discussed that slow-loading websites could not be better for ranking in search engines. And what happens if the images don’t load in any way? What do users get to see?

Here are some suggestions for using images:

  • Include relevant keywords in the titles of images.
  • Ensure you add an informative and keyword-rich alt text for each image you upload.
  • Since search engines can’t comprehend images, they rely on alt text to comprehend and index images for specific keywords. Alt text can also be employed when an image is unable to load.
  • It is crucial to compress images to decrease server load and improve your site’s loading speed.

#5. Pop-ups:

Pop-ups on numerous websites are displayed immediately after the search engine user arrives. This is a problem because of two reasons:

1. You lose credibility. The user is searching for information, and you serve advertisements and pop-ups.

2. If they see the pop-up immediately, the user could become angry and leave your site. This signals to Google that visitors might not like your website’s appearance in the search results. If your website isn’t an ideal match for the keywords — as this negative signal indicates it is, Google will likely remove your site’s ranking in the SERPs.

Limit the use of pop-ups. If you must promote an event or provide a lead-generating tool, consider using an exit-intent-based pop-up only displayed when you are ready to leave the site.


The past SEO and web design were two distinct aspects of running an online denver web design companies. However, these lines are blurring. A well-designed website will provide an improved user experience, which is now a key element in optimizing your website for search engines. It is important to realize that these two factors are interconnected and play a significant role in ensuring your site stays at the forefront of SERPs.


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